Lotte’s el CUBE Hongdae branch in western Seoul will change into an “amusement retail establishment,” beginning from today.

The four-story store will jettison the standard lineup of form and adornment brands and rather hand over to a gamer’s heaven including a sweeping gaming zone with plastic figures and items themed around characters from well known internet amusements available to be purchased.

The change isn’t lasting, be that as it may, however the most recent in a progression of consistent updates particular to el CUBE Hongdae.

A sub-mark under Lotte Department Store, el CUBE was made under the idea of a “smaller than expected retail chain” loaded with popular items that oblige an intended interest group of youthful shoppers in their 30s.

The first among five el CUBE stores to open since 2016, the Hongdae branch has the most youthful buyer base. To stay aware of the quick changing interests of its objective shoppers, the branch changes its diversion offices, brands and items at regular intervals.

Lotte clarified that the new gaming idea is additionally part of this consistent substance change – implying that in a half year the store may change to something totally extraordinary.

Lotte recognized the interest for amusement related stores a year ago when they introduced virtual reality diversions in part of Hongdae el CUBE.

“In October, we changed the third floor to a virtual reality amusement zone and saw the quantity of guests shoot up by in excess of 300 percent in the accompanying three months,” the organization said. “Working el CUBE Hongdae as a specific store for amusements originated from the possibility that there should be a disconnected space taking into account the developing business sector for [online] diversions and products.”

On the principal floor, Netmarble’s first official merchandise store will open to exhibit items and plastic figures themed on some of its most renowned discharges, for example, Seven Knights and Modoo Marble. Delight Hobby, a retailer of kidult items like plastic figures, robots and automatons will take up the second floor.

On the third floor, there will be an amusement zone keep running by versatile diversion designer X.D. Worldwide. Here, guests can appreciate portable diversions on location with espresso sold at the bistro on a similar floor.

The cellar floor will hold transitory fly up stores, beginning with a table game zone and a Nintendo Switch corner where shoppers can experiment with and buy the versatile gadget.

“The el CUBE Hongdae has a customer base much more youthful than different branches, which requires a quick execution of changing patterns and separating content,” said Ahn Dae-joon, head of Lotte Department Store’s ladies’ design area. “In the event that the diversion idea at the el CUBE Hongdae branch functions admirably, we will investigate growing the lineup of amusement related items at our retail chains too.”